ARGH! Just freakin’ ARGH!!!
I have had it up to here (*holds hand above head*) with New York bakeries. Seriously. Fed. Up.
Have New Yorkers never tasted a good pastry? Is this because no one in NYC grows up with parents who bake cookies on the weekend or make real cakes from scratch? You’ve never eaten a pastry or frosting made with real butter? You want me to pay $3 for a cookie or $3.50 for a cupcake that barely can be called mediocre and thank you for it?!!? It’s a bakery that only makes cupcakes, so why did I think the cupcakes would actually be good?! Your cookies look gorgeous, so I buy one only to be sorely disappointed by the taste?!
I am ranting, I know and it’s because I am so OVER the New York thing where someone opens a shop that specializes in some darling trendy dessert, where the desserts look lovely, cost a small fortune and are NOT YUMMY! Either they don’t know that pastries can taste better, or they have no pride, or they think all NYC consumers are idiots. Whatever the reason, I am NOT PLEASED.
Yes, I can and do make the world’s best chocolate chip peanut butter cookie at home, but if I can do it and it’s not that hard, why can’t a store that specializes in cookies do it?
Back to the story: I was in NYC and jonesing. I figured Magnolia Bakery, of cupcake fame, might have decent cookies, so I stop in. (Magnolia did have a very respectable oatmeal cookie, but their brown sugar cookie was lacking, possibly from too much baking soda.) While I was in there getting cookies, there were samples of a red velvet cupcake with “cream cheese” frosting.
I tried one and get this:
The frosting was made with shortening!!!
They were charging $3.50 for a tiny little cupcake made with shortening! Maybe there was a tiny bit of cream cheese in there with the frosting, but I know my frostings and I know that it was not made with real butter!! Are you kidding me, Magnolia? You pride yourself on deliciousness and you cannot use real butter? I should have said something to the guy working the counter about my disappointment, but I was too upset to talk rationally with the man.
I have ranted about the need for making frosting with real butter before, but it obviously bares repeating: butter makes the best frosting. Butter has the same calories and fat content as shortening and tastes a million times better. Butter costs a little more than shortening but who cares? If you are charging $3.50 for a cupcake, you can afford to make it with real butter!!!!!!! If I am going to splurge some calories on a yummy dessert, it had better be yummy. Magnolia, have you no shame?!
This supreme annoyance at Magnolia Bakery has been smoldering for a while. This dessert-related angst resurfaced today when I went into Rocco’s bakery in the West Village to get a cookie. They have this display window laden with all sorts of heavenly-looking cookies that lure you in, thinking that anything that looks that lovely has got to taste good.
I went in for the praline pecan cookie, but while I was waiting in line I was tempted to go for the trick-or-treat, a “caramel” cookie with bits of Twix in it. I asked the girl at the counter what she thought, and without hesitation she said the trick-or-treat.
I rue my decision to follow her advice. The cookie was subpar. Like Magnolia’s brown sugar cookie, it suffered from too much levening agent. The dough does not taste like caramel in the least, and the texture is meh. It’s a little bland too, and while I cannot be certain, I don’t think it was made with real butter either because the darn cookie tastes fake. I know I made a last minute switch, but I doubt the pecan praline would have been good either.
And so, I am officially done with New York. How can it possibly call itself the best city in the world if far too many over-priced specialty stores cannot fathom the importance of cooking with real butter? If I overpay for one more mediocre pastry in the stupid city I am going to lose it! Like even more than writing-a-seven-page-rant-about-pastries losing it. It’s insulting to my intelligence, to my taste buds, to Julia Child, and to cookies all over the world.
For shame, New York specialty bakeries. For shame.
So, my dear readers, if you pass by Magnolia or Rocco, I suggest you skip it. And if you happen to know a place that makes awesome pastries, let me know. (But if you like Magnolia’s cupcakes, then we have different standards for pastries, so maybe keep your suggestion to yourself. Sorry for the snark, but I seriously am doubting the New Yorker’s ability to discriminate between what is good and what is expensive). Thanks for tolerating my rant. Or maybe you stopped reading 7 minutes ago.
Teetering on the edge,
This just goes to show you that looks are very deceiving. Thanks for sharing with those of us who are in love with baked goods!
Oh, Rachel… You are so spoiled from Europe.. Here is a suggestion. You MUST go to an ethnic neighborhood. One that is surrounded by the locals from there and ASK about the neighborhood bakery.Remember the one from Moonstruck, where Ronnie baked bread downstairs in his family’s ovens? I am sure that , like the Soup Nazi kept his soup recipes, they must keep recipes from ancestors hidden in an old armoir and make their pastries from their ancestors hidden . So, where will you go? To the German neighborhood, Austrian neighborhood, Lower East Side???????? They will Bake it and you will come…. xoxoxoxo Mindy
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